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News Releases - 2008
December 22, 2008
Together, We are West Park
Public Service Announcement Campaign launched with TV Ads
Toronto (December 22, 2008) – A new public service announcement campaign for West Park Healthcare Centre was launched this week with a television ad built around the theme of partnership on the road to recovery.
The 30-second ad features several vignettes of West Park patients, staff and physicians – all forming a “W” jointly with their hands. The tone is uplifting and inspirational, and captures the theme of “Together, We are West Park.” A song, created exclusively for West Park, plays in the background. The ad will be running in the GTA on major channels and cable stations, such as CBC, TSN, Sportsnet and Newsworld.
The television ad is only the beginning of a larger pro bono campaign using donated air time and advertising space which will soon include outdoor billboards, transit shelter ads, interior bus and subway car ads, newspaper and magazine ads, and internet banner ads. These ads will build on the concept and images used in the television ad, and serve to raise awareness about the west Toronto hospital.
"This campaign captures the partnership between our staff and patients as they travel on the road to recovery,” said Anne-Marie Malek, President and CEO of West Park. “We know the pride our patients, staff, physicians, volunteers and donors have for West Park, and this is an excellent way of sharing that pride with the general public.”
The campaign would not have been possible without a significant number of people who willingly donated their time and talents in the creation of the campaign. Special thanks go to Laura Gaggi and Ken Kirk of Gaggi Media; Pamela McNamara as well as Vilma Mamun and Peter Benson of Shooters International; creative director David Adams; Blue Highway for post production, and Tattoo Sound + Music for their work on the music, said Malek.
The television ad, as well as other elements of the campaign, can be viewed at www.westpark.org.
West Park Healthcare Centre provides specialized rehabilitation, complex continuing care and long term care services, helping people overcome their health barriers to live the fullest lives possible after the onset of an illness or injury. The Centre is also recognized internationally for its expertise and research in respiratory medicine, particularly for its care for people with tuberculosis, and its rehabilitation services for those with chronic obstructive pulmonary disease (COPD).
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For more information, please contact:
Vince Rice, Director, Public Relations
Phone: (416) 243-3730
Pager: (416) 372-2915
Email: vice.rice@westpark.org
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